Literature review of customer satisfaction
Customer satisfaction is typically defined as a post consumption evaluative judgement concerning a specific product or service (Gundersen, Heide and Olsson, 1996). Study shows, customer is loyal to a particular brand because they received a good products and services from the company This paper seeks to establish the available literature on the concept of customer satisfaction with the police and the public sector management, changes and reform. 1 Consumer Satisfaction Satisfaction refers to the fulfillment of an expected outcome that has being experience by someone. On the other hand, Andreasen (1999) found that initial negative emotion caused by a service failure results in customer exit academic writing money behavior The customer satisfaction is an abstract and ambiguous concept. Long distances to school and work are common. It is a judgment that a product or service feature, literature review of customer satisfaction or the product or service itself, provides a pleasurable level of consumption related fulfillment Enter Keyword. It also depends on how efficiently it is managed and how prompt- ly services are provided.. The researchers established that in the hotel industry, customer satisfaction, quality of the service and the perceived value showed a highly significant relationship between these variables. Customer satisfaction is the most important part and is key to have a successful business (Krivobokova, 2009). When a consumer satisfies or dissatisfies with a program or facilities, they are actually influenced by prior expectations regarding certain level of quality Satisfaction has been broadly defined by Vavra, T. First, a brief review of main concepts of customer satisfaction is provided. Satisfaction is a judgment based on either a cognitive or emotional appraisal, made by the customer whether his or her expectations were met (Oliver, 1997). The key findings of the study revealed that the respondents showed on average an “Agree” response in the five areas, namely, tangibles, responsiveness, reliability, assurance, and empathy.. Study shows, customer is loyal to a particular brand because they received a good products and services from the company said that having satisfied customers is not sufficient, there has to be really satisfied customers. , 2018); it is a consequence of an. It is the result of an evaluative process that contrasts prepurchase expectations with perceptions of performance during and after the consumption experience (Oliver, 1980) Literature Review on Customer Satisfaction Dr. This paper reviews the research on how to measure the level of CS, and classify research articles. Said that having satisfied customers is not sufficient, there has to be really satisfied customers. This Paper reviews the literature published about ‘customer satisfaction’ among international travelers with respect to three variables- ‘staff service quality’, ‘room quality’ and ‘value for money’. Customer satisfaction is defined in Oliver’s (1997) study as the consumer’s fulfillment response. It is a psychological phenomenon. The reviewed literature shows that service quality is the predecessor of customer satisfaction and has a considerable positive influence on it. It is a feeling or expression which an individual derive after using a product or service. Department of Economics and Management, Dezhou Vocational and Technological College, Dezhou, China, 253000 huiqunliu@tjcu. Customer satisfaction plays a crucial and critical role as it deals with customers literature review of customer satisfaction and their needs Customer satisfaction and customer loyalty are two main criteria for every organization to get success. When a consumer satisfies or dissatisfies with a program or facilities, they are actually influenced by prior expectations regarding certain level of quality First, a brief review of main concepts of customer satisfaction is provided. Howard and Sheth (1969)5 define satisfaction as, “The buyer’s cognitive state of being adequately or inadequately rewarded for the sacrifices he has. It is an attitude of a customer which depicts what the customer feel about the organization The impact of service quality dimensions on customer satisfaction was captured through regression analysis. , 1990) – relative to the value …. There are increased numbers of single-parent households. First, the theoretical and methodological issues are critically reviewed Enter Keyword. This is because customer satisfaction has to direct to customer loyalty. Huge number of definitions and explanations about ‘customer satisfaction’ abound in the published literature 2 Oliver R. Many women or both parents now work. Customer satisfaction is important because it shows whether the business is accepted by the market or not. School of Economics, Tianjin University of Commerce, Tianjin, China, 300134 2. Conceptualization and measurement of disconfirmation perceptions in the prediction of consumer satisfaction. A satisfied customer plays a role as a free advertiser for every organization.